What is slow follow-up
costing you?

Count every new enquiry across every channel for the last three months, then divide by three. Include form fills, phone calls (answered and missed), emails, chat, social messages and marketplace or shared leads. Most businesses can pull this from their CRM, call log and inbox in about ten minutes. If the same lead arrives on two channels, count it once.

Average deal value, also called average deal size, is total revenue from won leads divided by the number of sales, over the last six to twelve months. Use revenue per sale rather than profit. If job sizes range widely, use the median sale rather than the average, so one large job doesn't inflate the result. Where repeat business is common, first-year value is a fair substitute for the first invoice.

Lead to sale conversion rate is sales won divided by leads received over the same period, using leads old enough to have finished converting (for most home-service businesses, three to six months ago). If 200 leads produced 30 jobs, the rate is 15%. Divide by leads, not by quotes: dividing by quotes overstates the rate because it excludes everyone who never got that far.

Take your last 50 enquiries and count how many received a human reply on any channel, counting missed calls that were returned and excluding auto-acknowledgements. Check after-hours enquiries and missed calls first, since a third of enquiries arrive outside business hours. InsideSales.com found roughly half of leads are never contacted, so the 70% default is conservative.

They are calibrated to the published studies collected on our speed-to-lead statistics page: MIT/InsideSales.com's 21× finding, Velocify's first-minute analysis and HBR's 42-hour audit, then rounded conservative. The model is directional by design.

Respond in under a minute, to every enquiry, on every channel, which in practice means automating the first reply. That is what Vendita does: it answers by SMS in seconds, qualifies, and books the appointment into your calendar.