Solar leads are too expensive to waste.

Solar leads come from door-knocking, paid digital, brand-led inbound and, for the best operators, referrals. Whatever the source, the pattern is the same: the installer who reaches the household first, and keeps the deal warm through the install window, wins. Speed is the #1 lever.

First to every lead

A personal reply in seconds, before your competitors have a chance to respond.

Qualified consults booked

Bill, roof and ownership captured, and both homeowners confirmed beforehand.

Old quotes revived

Every rebate change makes old quotes worth a fresh look. The agent reopens them naturally, at scale.

Solar lead flow arrives in peaks.

The month before the Cheaper Home Batteries launch, Australians searched “battery rebate” 9,900 times. By October, it was 1,900. That's a 5× swing in four months, driven by nothing but a headline. Lead volume follows those peaks, and lead quality moves with it. Most solar teams hire for the average month: not enough staff during the peak, and losing team members when it goes quiet. Vendita helps to smooth the curve: providing overflow capacity during the peaks, and recapturing old deals during the quiet months.

Monthly Australian Google search volumes, June 2025 to June 2026, the latest published months as of August 8, 2026 (source: Ubersuggest).

Where do solar leads actually come from?

Door-to-door still drives the most volume. The channels that complement it long-term are brand-led inbound and referrals. One installer we studied converts 50–60% of inbound enquiries, and has for three years, because people who already trust the brand are half-sold before they call. Paid ads add volume on top; differentiation is what prevents tyre-kickers and a race to the bottom.

Comparison platforms like SolarQuotes and Solar Choice send each enquiry to up to three installers, so it's usually a race to build trust first and put the best solution in front of the homeowner.

Whatever the channel, answering faster wins more leads.

391%
more conversions when a lead gets a response in the first minute.Velocify analysis of 3.5 million leads
50–60%
inbound lead-to-sale conversion one brand-led installer sustained for three years.Operator case study, Vendita solar research
3 quotes
per enquiry on the comparison platforms; first response usually wins the consult.SolarQuotes and Solar Choice quote model

Why do signed deals drop off?

Because of the cancellation window. The 4–8 weeks between signing and installation is where deals die: every silent week invites buyer's remorse, competing quotes, or finance falling through. As one retailer put it: “$30K earned in a day, $10K of cancellations the next.”

  • The best operators cut the window to 2–6 weeks and keep communicating all the way through
  • Every message is a real update, never a ‘just checking in’
  • Cancelled deals are gold for database reactivation: many were lost over something small and easy to fix

Every rebate change reopens your quote list.

Every incentive change re-prices an old quote, and a re-price is an honest reason to reopen the conversation. Australia's schemes never sit still. The caveat: homeowners are rebate-fatigued, so the message only lands when it's genuinely new and specific to their home.

SRES (STC discount)

Each rebate decrease creates a natural deadline for the homeowner: a final quote before it drops.

Cheaper Home Batteries

Every system installed before July 2025 is a storage upgrade opportunity, and every old quote can be re-run at a new price point.

NSW Home Energy Saver

Zero-interest loans up to $15,000, renters included. Last year's “can't afford it” deals just became winnable.

The situational re-open

Their quote, their usage, the scheme now live in their state. A personal update, not a rebate blast.

Scheme details: energy.gov.au's rebates and loans guide and NSW's Home Energy Saver program. Schemes change over time, so the agent's messages should always carry the numbers currently true for the home's state. Running this motion over an old quote list is exactly what database reactivation is built for.

Meet the agent that solves all of the above.

Vendita answers every new enquiry in seconds. It qualifies with your questions (bill size, roof age, ownership) and books the design consult with both homeowners present, straight into your calendar. After signing, it keeps the customer warm through to install. Your reps stay on the doorstep and on the phones, generating and converting deals. The agent covers every lead they forgot to follow up or simply couldn't reach.

Wins the race

Every enquiry answered in seconds, at any hour. On shared leads, the first company to reply usually wins the job.

Qualifies before the consult

Bill size, roof age, ownership and both homeowners confirmed, so your designer never sits a one-legger.

Captures drop-offs

Leads that go quiet still get followed up, and old quotes get a fresh look when a rebate changes, so deals you'd written off come back.

Start putting the agent to work. Plans from $480 AUD/month. See pricing.

Try 14 days free No card required. No lock-in contracts.

Nine months quiet. Booked in five messages.

An old quote reopened by a rebate change, and a call with your closer on the calendar before anyone picked up the phone. The same agent that answers your new enquiries in seconds does this with the leads you already paid for.

40%
of contacts reply in a typical reactivation campaign.Typical Vendita campaign results
85%
of a list's eventual buyers purchase after day 90, when most contact has stopped.Inquiry Handling Service analysis

One honest question about an old quote reopens the conversation.

Four messages you can test today.

Steal these. None of them pitch: each ties back to something real and asks one easy question. The tone that works on the doorstep works by text too.

New lead, under 60 seconds

“Hi {first_name}, it's {agent} from {company}. You just asked about solar for {suburb}. Is the goal mainly cutting the bill, or backup and battery too?”

Pre-install check-in

“Hi {first_name}, your install is locked in for {date}. Anything the crew should know about access on the day?”

Old quote follow-up

“Hi {first_name}, it's {agent} from {company}. You spoke to my colleague {colleague} about solar last {season}. Have they been in touch about the new rebate changes yet?”

Post-install referral opener

“Hi {first_name}, glad the panels are in. How did the first bill look?”

Frequently asked questions

Will leads know they're texting an AI?

They're texting your business, and it reads like a sharp appointment setter: short, plain, no script-speak. The agent answers from your pricing, service area and offer, and hands off to a human the moment a conversation needs one. You can review every thread.

What if a lead asks something technical, like export limits or panel brands?

It answers what it's been trained on (your products, warranties and process) and books anything deeper into a call with your designer. It never guesses at engineering answers. The goal is a qualified consult on your calendar, not an AI playing solar engineer.

We already call new leads. Why add SMS?

Keep calling; the agent covers what calls can't. It replies in seconds, including the 9pm and Sunday enquiries your team finds on Monday, and routes warm prospects straight to your closers with both homeowners confirmed. And when a lead hasn't picked up after 7-10 call attempts, one text usually lands where the eleventh call wouldn't.

Are bought solar leads worth it?

Only if you win the race for them. Platform leads are shared with up to three installers, so the same lead is gold to whoever answers first and a dead expense to whoever answers second. If you can respond in seconds at any hour, bought leads convert. If they wait for the morning, stop buying them.

How much do solar leads cost?

Anywhere from tens of dollars for shared platform leads to several times that for exclusives, and the sticker price is the wrong number. Cost per booked consult is the real one, and response speed sets it: the same shared lead is cheap if you answer first and worthless if you answer second.

How do you get solar leads without door knocking?

Brand-led inbound, referrals and your own past enquiries. The strongest installers convert 50-60% of inbound because the brand pre-qualifies before anyone calls, and old quotes are a lead source you already paid for: one honest re-price reopens them via database reactivation. Door-knocking still converts; it just isn't the only engine.

Is SMS outreach compliant in Australia?

Vendita is built for consent-based messaging under the Spam Act: it texts people who gave your business their details, every message carries a working opt-out, and opt-outs are honoured instantly and permanently. Reactivation targets only your own past enquiries, never bought cold lists.

Win more of the leads you already pay for.

Answer every enquiry in seconds, and keep every signed deal warm to install day.

Try 14 days free No card required. No lock-in contracts.